As markets and companies have emerged from the recent downturn, executives have looked to the future with concern. The slow and inconsistent recovery, combined with the disruptive effects of globalization, technological change, and regulation, has made it clear that what happened was not just another cyclical swing. It was reflective of a deeper economic and industrial reorganization.
Leaders seeking to respond to these shifts are increasingly looking to information and analytics. More information and more meaningful analytics are available to them than ever before. It is clear that decision-oriented capabilities have great power to not only enable companies to survive the new normal but to thrive in the opportunities created by it. However, these efforts have failed at an astounding rate. Generating sustained differentiating and value will require better approaches to delivering enterprise change.